Effect of Visual Communication on Businesses Essay

Effect of Visual Communication on Businesses - Essay Example "We exist in a visual culture. The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual. 'The significance of Jamieson's book is that it addresses the subject of the visual arts from this wider vantage point. For Jamieson, the visual arts reveal visual communication as the means by which the body and its organs communicate with its surrounding forms.' (Professor Robert Cooper, Keele University) Worth S in Studying Visual Media expresses it as "The central thread that runs through Sol Worth's research and writings is the question of how meaning is communicated through visual images. Coming to academic life after careers in painting, photography, and filmmaking, Worth was imbued with the conviction that visual media were forms of communication that, while fundamentally different from speech, could and must be seriously examined as ways by which human beings create and share meanings." The powerful effects of this visual media of communication grew faster in the 21 century due to the ubiquitous ness of the computers and the internet. Fast paced life and neck by neck business competition made businessmen and Commercial intelligentsia aware of its powerful impact on consumers and citizens of the global world. Communication was always important means of reaching out to people but the digital technology and the revolutionised electronics have not only made life swifter but also made it essential for everyone to stay connected in order to survive in the pace of globalisation and dissolving geographical boundaries in this century.Anything that is easier, faster and effective to understand and tell is the fundamental aim of every means and mode of communication today. Visual communication thus paved its way into nooks and corners of daily lives of all who walk on the earth in the modern world. From domestic to diversified sectors of business, media, commerce, health, religion, or any faculty of society, visual communication has now become a supreme form of effective communication. Corporate offices and Multinational companies have realised the importance of reaching out to their consumers. Visual communication through graphics, designs and signage has surpassed all barricades of language as a means of communication today. A visual graphic needs neither reading nor learning as it is easy to comprehend by sheer vision. Hence it has gained immeasurable popularity in the daily world including the world of business communication. Research in visual communication has proved the magnified influence of this form of communication and there is very little doubt of its becoming a panacea of top business strategies. In Visual Communication: Images with Messages Lester (California State University) "explores how the brain

Accounting, Decisions and Accountability Essay Example | Topics and Well Written Essays - 1500 words

Accounting, Decisions and Accountability - Essay Example This certainly provided some help to dwindling liquidity and working capital finance of the company. The company is not even in a position to maintain a better interest coverage. Gross profitability showed some recovery signs in 2007 but the initiative was taken away by overheads and other non-operative expenditure resulting into very marginal net margin recoveries before taxes and interests (EBIT). Though net margin evaluation has been based on EBIT, it is necessary to point out that even such small recovery was taken away by interest, taxes and extraordinary items, and finally the year 2007 turned into a huge loss year. The detailed analysis here in this writes up shows that company is facing more difficulties than the available opportunities. Chia Liang Chu inherited 200,000 shares in Sing Chip Ltd. from her grand mother. The inheritance put her in dilemma of keeping or selling the shares. Accordingly a financial analysis was required of the financial statements of Sing Chip Ltd., before any recommendation could be put forward to Chia Liang Chu. Three years financial statements have been analyzed in this write up using financial ratios as method of analysis. The analysis have been made to evaluate, profitability, liquidity, and financial stability (solvency) of the company, considering its performances over a period of three years, in order to arrive at logical conclusion, so that a proper recommendation is made to Chia Liang Chu. Profitability of an entity is viewed from two different angles. One is profitability in relation to turnover or sales, and other is profitability in relation to investment. From the point of view of sales, profit is considered by calculating Gross profit ratio and Net profit ratio. In relation to investments, profitability is considered as per rate of return on equity or the ROE, and profitability as per return on assets or ROA. Gross Profit ratio is defined as